Success with Digital

Areas of Expertise

Career Highlights

Marketing Technology Manager II – San Francisco, CA

March 2022 – July 2026

Uber is world’s leading rideshare and food / package delivery company. Headquartered in San Francisco, Uber is publicly traded on the NYSE under the ticket UBER and has over 30,000 employees globally.

At Uber, I drive some of our most impactful performance marketing initiatives focused on new user acquisition. My role bridges Data Science, Creative, Product, AdTech, and Operations, enabling seamless collaboration to achieve ambitious growth objectives. I also play a key role in advancing our internal technology stack, ensuring we remain at the forefront of performance marketing innovation.

Head of Search Marketing  – Vancouver, BC

November 2014 – July 2021

Thrive Digital is one of North America’s top digital marketing agency managing over $100 MN in annual ad spend on behalf of clients like Uber, Coinbase, ARC’TERYX and Tempur-Sealy.

At Thrive, I successfully led the agency teams supporting global brands in planning and execution of high-impact data driven digital strategies to accelerate growth. Through my tenure I managed agency relationships and media investments, overseeing about $40M+ in annual ad spend across Google & Meta platforms. I was a key contributor to the design and development of the agency’s proprietary platform utilized for reporting and campaign management. I also led the agency’s foray into Amazon marketplace services.

Sr. Marketing Manager  – Vancouver, BC

November 2013 to November 2014

Indochino is the global leader in custom, made to measure menswear. With $47 million in funding and 30+ showrooms across North America, Indochino has revolutionised how men get dressed.

I owned and managed all marketing programs for new customer acquisition. My key responsibility was to plan and scale digital marketing programs with partners like Google and Facebook. I was a key contributor towards building an immersive multi-channel / omni-channel experience in collaboration with the design and retail teams. I collaborated closely with senior leadership on developing Indochino’s digital and retail marketing roadmap.

Director of Marketing  – Vancouver, BC

April 2009 to October 2013

Cymax is one of North America’s largest online furniture retailers with annual revenues exceeding $100 MN. It’s catalogue includes over 30,000 SKUs including those from America’s top furniture brands like Hooker Furniture. Cymax has received over $25 MN in funding.

Reporting to the CEO I led the team that managed over $5 MN in annual ad spend, and delivered high double digital sales growth. My responsibilities included paid search, SEO, analytics, email and affiliate marketing. I also worked alongside senior leadership for organisational planning and refining our growth model. In collaboration with our IT team, I developed marketing automation tools that allowed the team to efficiently and quickly scale our digital marketing programs.

Online Marketing Analyst  – Pleasanton, CA

March 2007 to April 2009

Eloan was a pioneer in online lending, and a wholly owned subsidiary of Popular Inc. (NASDAQ:BPOP). By 2004 Eloan had originated more than $5 BN in mortgage loans and was Yahoo’s preferred mortgage site.

I managed and scaled paid search campaigns ($1.5 MN+ annual budget) for loans, and, savings / deposit products. My other responsibilities included working with the content team to increase organic traffic in the highly competitive lending space (traffic increased by 8% in 6 months). Other priorities involved landing page tests using Omniture Test & Target and leading the transition for web analytics from Omniture Site Catalyst to Google Analytics.

Marketing Associate  – San Mateo, CA

March 2006 to February 2007

NexTag was an independent price comparison service website for products, travel, mortgages and education. It was ranked by Time magazine as one of the fifty best websites of 2008. In 2007, Providence Partners acquired NexTag for $1.2 BN.

As a Marketing Associate, I was responsible for creation and optimization of large display advertising campaigns ($2 MN+ annual budgets) with Yahoo and MSN, for generating online mortgage and education leads. Working with the engineering group, I led the development of an ad server that eliminated the process of manually trafficking banner ads, thereby improving campaign performance by over 50%. My optimizations on 2nd tier ad networks like Quigo, Miva and Industry Brains led to a 20% increase in annual revenues.